Logo Design

Today we learned about different forms of marks and symbols and how they can used together or separately to make the "face" of a brand or company.

What is the difference between a symbol and a logo?

A logo is just words made to represent a brand. Exxon's mark is a good example of this. A symbol is a shape made to represent a brand. Apple is a good example of a symbol.

What's it called when they're used together.

When a logo and a symbol are used together, they make combination mark. Nike is a good example of a combination mark.

Key things to remember

1.  Your logo will represent your entire brand

This is good to remember, because if your logo doesn't match what your brand is about, then it won't be relatable, or well liked. The shapes, colors, and fonts help decide what your logo is trying to convey

2. Simplicity is key

Logos shouldn't depend on many colors or complex forms for visual success. All of the logos above are simple, and think of how successful they are, too. Simplicity is mainly for ease in printing, but can also be visually appealing when there aren't fifty different shapes and colors popping out at you.

3. Negative space

Negative space isn't just nothing. If you use the filled space correctly, you can make memorable images through negative space. The logo shown below is a good example of utilizing negative space to create a good logo.

My favorite thing that I learned

I thought that learning the difference between marks, logos, and symbols. Not all logos are the same thing, so it's good to know the difference.

Conclusion

Logos are very important to representing a company. It's good to know the different types of logos and how they can be used.