Color!

Our first project in Illustrator was to create a color wheel! This project was designed to get us used to Illustrator and to get us thinking about color and color psychology. We were told to look up "color wheels" on google and find the simplest one and recreate that as practice first. After we created our simple color wheel we were to find a more interesting one and try to recreate that.

My Color Wheel

Mine turned out like this: To do this I made one shape, and rotated 11 copies 30 degrees around the center. We were to show the primary, secondary, and tertiary  colors.

Color Psychology

Color has a lot of meaning behind it. Different colors can mean different things and ensue different emotions. Warmer colors tend to mean things such as passion, anger, love, danger, and intensity, while cooler colors tend to symbolize calm feeling, honesty, nature, health, freshness, purity, and life.

Colors in Advertising

People will carefully choose what colors they might use in advertisements, since colors can draw people to a product. If someone's trying to sell food, they may use red for desire, and if they're trying to sell gum or toothpaste, they may use green since when people see green they tend to think of mint or freshness. People will use colors that are associated with what they're selling, to try and get people to buy their product.

Lots of Meaning

A lot of thought tends to go into color choice. Color choice is typically inspired by emotion, and a person's favorite things. Most people will just choose colors they like, but usually there's a reason they like that color so much, right? The reason my blog's all pink is because it feels like a really organized color to me, since it's such a pretty color it feels like I can do a lot with it and organize it into different things to make my page look nice. Color is one of those things that has a surprising amount of emotion and thought behind it, but once you discover this it makes a lot of sense.