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Showing posts with label color psychology. Show all posts
Showing posts with label color psychology. Show all posts

Monday, February 8, 2016

Introducing my personal logo

Finally!

I know; it's been three quarters of the year and I finally have a personal logo. Not my decision. This logo will later be made into a favicon for my blog as well, rather than some random image I found on Google.

Any meaning behind this?

Tons! The main thought I had for this was the idea behind the Japanese lucky cat, and how they're meant to welcome someone into a home or business. The shape the cat is holding is the coin in the traditional Japanese lucky cat, but min is larger, and has my initials on it.

Color choice?

The colors are meant to be calm and welcoming. The choice of pastels, I felt, was a good one because pastels are commonly used in things such as a child's room to make the room give off calm vibes. The pink represents love, youth, and passion, while the yellow represents sunshine. The white means purity, and is another calm color.

Why a circle?

Circles tend to represent coming together, or unity. I really liked that idea along with the soft, rounded edges to go along with the already calming colors! The spiral, which was also rounded with soft edges, is also the cat's tail, which comes around the entire circle.

Is it finished?

Most likely. I had several different ideas, both in my sketch book and on my illustrator art board. I'm pretty happy with it right now, but logos tend to change, and mine is likely no different. 

Thursday, January 14, 2016

Color!

Our first project in Illustrator was to create a color wheel! This project was designed to get us used to Illustrator and to get us thinking about color and color psychology. We were told to look up "color wheels" on google and find the simplest one and recreate that as practice first. After we created our simple color wheel we were to find a more interesting one and try to recreate that.

My Color Wheel

Mine turned out like this: To do this I made one shape, and rotated 11 copies 30 degrees around the center. We were to show the primary, secondary, and tertiary  colors.

Color Psychology

Color has a lot of meaning behind it. Different colors can mean different things and ensue different emotions. Warmer colors tend to mean things such as passion, anger, love, danger, and intensity, while cooler colors tend to symbolize calm feeling, honesty, nature, health, freshness, purity, and life.

Colors in Advertising

People will carefully choose what colors they might use in advertisements, since colors can draw people to a product. If someone's trying to sell food, they may use red for desire, and if they're trying to sell gum or toothpaste, they may use green since when people see green they tend to think of mint or freshness. People will use colors that are associated with what they're selling, to try and get people to buy their product.

Lots of Meaning

A lot of thought tends to go into color choice. Color choice is typically inspired by emotion, and a person's favorite things. Most people will just choose colors they like, but usually there's a reason they like that color so much, right? The reason my blog's all pink is because it feels like a really organized color to me, since it's such a pretty color it feels like I can do a lot with it and organize it into different things to make my page look nice. Color is one of those things that has a surprising amount of emotion and thought behind it, but once you discover this it makes a lot of sense.