Our 4th Quarter project for Graphic Design was to re-design a local company's logo. I chose Strawberry Hill Povitca as my company. I tried to make a somewhat refined logo with warm and "sweet" colors, since politic is a sweet treat
Our logo was chose from a series of 6 different combination marks, each with 6 different color schemes for a total of 36 logos that we created by hand. It was a hard choice, but I felt like this one fit the most.
I based the letterhead, business card, and envelope off of the color scheme from the logo, so that the logo wouldn't feel out of place.
The letterhead was made to look interesting on both the front and the back to keep the reader interested and make it feel like they're not just reading another letter in the mail.
The business card is meant to stand out so that the employee can get more clients.
The envelope is also meant to stand out from all the bills that a receiver may get in the mail. If the envelope looked like another bill, then the receiver may not want to open it.
My favorite part of this project was creating the business card. I've always thought business cards were really neat and professional looking, and to get to design one was a lot of fun
Overall this project was a lot of fun. I had a good time looking for a company to rebrand, and then finding the company I liked made me feel happy since I really like povitica and I've had Strawberry Hill's povitica before.
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